It was submitted almost 2 years ago by Co-Director Creative Council : Nicole Alvarez of Leo Burnett & Publicis -Peña Defillo.Pica pollo dominicano con salsa de cilantro y ajo, como lo hacía mi abuela pero con mi twist 🤤🏃🏻♀️❤️ otro antojo 🤰🫠 Vamos a marinar el pollo con: Oregano 🌿 Ajo en polvo 🧄 Chile en polvo 🌶 Caldo de pollo 🐤 Sazón completo Pimienta negra Sal Vinagre de manzana 🍎 Marinar por 1 hora ⏲ Empanizar solo con harina! Freír en aceite!!! A fuego no muy alto para que se cocine bien la carne 🤤❤️ #picapollo #pollo #pollofrito #chicken #friedchicken #food #comida #comidadominicana #chefdominicana #republicadominicana #dr #foodie #easyrecipes #comidacaseiraĦ73 Likes, TikTok video from Chefmariaer "Pica pollo dominicano con salsa de cilantro y ajo, como lo hacía mi abuela pero con mi twist 🤤🏃🏻♀️❤️ otro antojo 🤰🫠 Vamos a marinar el pollo con: Oregano 🌿 Ajo en polvo 🧄 Chile en polvo 🌶 Caldo de pollo 🐤 Sazón completo Pimienta negra Sal Vinagre de manzana 🍎 Marinar por 1 hora ⏲ Empanizar solo con harina! Freír en aceite!!! A fuego no muy alto para que se cocine bien la carne 🤤❤️ #picapollo #pollo #pollofrito #chicken #friedchicken #food #comida #comidadominicana #chefdominicana #republicadominicana #dr #foodie #easyrecipes #comidacaseira". For the flavor pot, crush the garlic, measure the salt, cut 3 sprigs of parsley, squeeze the lime juice and cut the red onion in half. Pica el cilantro lo más fino posible y échalo en el cazo con el caldo, vuelve a añadir el pollo y condimenta al gusto. Cuando se hayan cocido, sácalas y desmenúzalas. This Experiential medium campaign is related to the Food industry and contains 2 media assets. Preparación: En un cazo, pon las pechugas de pollo a hervir con 1 litro de agua, sal y los cubitos de caldo. Pica la cebolleta y 2 dientes de ajo finamente, agrégalos y rehógalos a fuego medio durante 4-5 minutos. It was created for the brand: La Hija del Pollero, by ad agency: Publicis. Calienta 3 cucharadas de aceite en una cazuela.
#Pica pollo professional#
This professional campaign titled 'Pica Pollo for Democracy' was published in Dominican Republic in July, 2020. Antes de ser frito el pollo es hervido con algunas de las especias, hierbas y vegetales usados en nuestra cocina. Generating employment during one of the most difficult economic crises that humanity has faced.Īnd most importantly, we managed to prevent thousands of Dominicans from selling their vote and voting freely for the candidate they really wanted. While you cant go wrong with anything on the menu, wed recommend going for the pica pollo, which includes five pieces of deep fried battered chicken. El pica pollo no es más que pollo enharinado y frito con sazones y especias del agrado del dominicano. The idea allowed the brand to position itself among the most relevant in the segment, which helped us keep our stores from closing and to open 2 new branches. We generated enough earned media to cover 4 years of the brand's advertising budget and increased our followers by 30% in just 3 days. With a simple digital campaign and less than 1% of the advertising investment of our competition, we managed to become trending topic on the day of the presidential elections, making it on the news in all of the country's newspapers.
#Pica pollo for free#
“La Hija del Pollero restaurant” launched the first ever Pica Pollo for democracy, a delicious fried chicken combo that we gave out for free on Election Day to people who had already exercised their right to vote, blocking corrupt politicians from buying them.ģ days before the election, we sparked a conversation surrounding this problem.Īnd when the topic got hotter, we launched our proposal: We decided to fight fire with fire: if a Fried Chicken can buy a vote, it can also make Dominicans vote consciously. What could a local restaurant possibly do to change this?
The Dominican Republic is known for its beaches, its music and its people.īut there is another side of Dominican Republic unknown to the world that lives in isolation from the glamor of resorts, receiving little to no help because of corrupt politicians who come to power by buying votes in exchange for Fried Chicken (PICA POLLO), you heard that right, they buy votes with Fried Chicken.
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